NECHSTAR has affiliate partnerships (including Amazon). These do not influence editorial content, though we may earn commissions for purchases using our links. Clicking the device names, images or buttons will redirect you to the product listing (on Amazon, or other sellers) where you can find more product details. Learn more
Best Overall: Explaindio. “Explaindio rocks! It is my go-to software for marketing my events. Easy to use and lots of options. Blows away the competition.”
Best Budget: VideoMakerFX. “This software is simply INCREDIBLE! I work in video animation and I can tell you that this software is Hands-Down the most powerful and simple animation software I have seen!”
Best Free Plan: Powtoon.“Powtoon is cheap, but a fun-filled and easy way of creating presentations.”
Are you looking for an explainer video software?
Then you’re in the right place.
Because today we are going to show you the 12 best explainer video software in 2021 for all budgets.
The best part?
All of these platforms are very easy to use. They have really beginner-friendly interfaces. You don´t need any video editing experiences, no animation skills.
Let´s make short summarization.
Why Should You Use An Explainer Video?
The right question is – How can it help you? We´ve found 3 main benefits that explain to you why you or your brand needs to include these videos in your marketing strategy.
Explain Your Idea In Few Seconds
Explainer videos work perfectly to grab the audience´s attention. You know, if the viewer watches a video they are far more likely to remember the context that then just a text description. This is a reason, why so many business websites have an explainer video on their homepages.
According to research, 52% of consumers say that watching an explainer product video made them more confident in their online purchase decisions and 66% of consumers will watch the video two or more times. (source)
Explainer videos are usually very appealing, catchy, and with a strong call-to-action. They often encourage visitors to keep on watching. A good video helps viewers understand what you do/want faster, so you can take them to the next step much quicker.
Boost Online Visibility
If you want to get more traffic from Google, one of the most critical factors to rank your page is the bounce rate. With a catchy video, visitors will stay longer on your page. What´s more, video content gives you the opportunity to be on YouTube, a video platform owned by Google which is also the 2nd largest engine and 3rd largest social networking site on the planet.
VideoMakerFX is a professional video creator that promises to create quick and engaging videos at a low cost. VideoMakerFX is very easy to learn, easy to use, and what is best, it is affordable.
This desktop software works on both PC/Mac and enables you to create professional-quality, animated videos, whiteboard animations, and stories in just a few minutes.
Over 100,000 satisfied marketers have bought this video creator already. Why? Because this software saves you time. The characters, text effects, templates, explainers, and videos are already animated. All you have to do is type in your text or upload images and you have a finished video. VideoMakeFX review. Start the VideoMakerFX free trial.
PowToon is the Do-It-Yourself animated video tool that can be used for making animated presentations, promos, or infographics. With strong attention to animation, this software allows you to make each finished product more visually appealing.
PowToon makes the creation process easy and more user-friendly. It offers manipulation of images and objects, combines music and sound effects, and builds fluid videos instead of boring slide decks from presentation software like PowerPoint.
Used by many worldwide companies such as Coca-Cola, Godaddy, eBay, or Pfizer, PowToon is one of the best software for creating explainer videos on the market. Only the price should be lower, but you can still use a free plan with few limitations.
Viddyoze 3.0 is an amazing and unique web-based 3D animation software platform. It allows you to create 3D animated video elements, such as Intros, Outros, Segways, Social Actions, Call To Actions, and more. You can pretty much create anything 3D animated within your videos.
Videze is a cloud-based platform that uses the latest technology to create animated videos in many styles. Select the template you like, personalize it with your logo, images or text, and hit render. With just a few clicks, you are able to create whiteboard and explainer videos, animated logos, intros/outros, lower thirds, 3D live-action videos, slideshows, kinetic typography videos, and much more.
Videze is a complete all-in-one video software suite, great for people who need to make short, uncomplicated eye-catching animated videos. With Videze you have full control to customize the video to your own taste for a reasonable price.
Animaker is a cloud-based whiteboard animation software that provides users with professional tools for creating studio-quality videos. Claiming to be “10x better” than other online animation programs, Animaker does offer a lot of features. It shows data and statistics in a compelling way, creating a fascinating animated story. Enjoy its drag and drop functions, pre-animated assets, characters with tons of emotions, sound effects, music, and inbuilt data assets.
Like other software programs of this type, RawShorts allows easy creation of animated videos for presentations, marketing, training, and how-to applications. You just need to select the template, customize it with text, media, transitions, effects, or audio, and finally export and share it.
Wideo makes it easy for anyone with no previous experience to create a video from scratch. With over 1000 images, pre-made templates, and 50+ music tracks, you can create full HD explainer videos very fast and without a struggle.
Vyond, formerly known as GoAnimate, is another tool for making and editing animated videos. Which kind of videos? Explainer videos, whiteboard videos, or even fully animated video infographics. The clean and fast interface is why Vyond is so loved by customers.
You can make a short video literally in a few minutes. These tools are designed for both beginners and experienced animators, but the targeted users are people with minimum animation experience. This is why you should expect an easy setup, cloud access, drag and drop features, large pre-set templates, and fast video rendering.
“The World’s Simplest Video Maker”. A slogan that is Biteable using to attract customers. They have a massive amount of templates to choose from and they are grouped really well to help you keep your video consistent, graphics-wise. It is free to create a video.
Biteable allows you to see its power and offer you the opportunity to make as many free videos as you want. But you will have a watermark over it. For downloading you have to pay.
For a couple of years now, Easy Sketch Pro has been the standard software for creating whiteboard animation videos. It specially designed only for these types of videos. If you already know the power of whiteboard animation for engaging with your audience and you want to regularly create these videos,
Easy Sketch Pro is definitely the way to go. It provides a very cost-effective solution and gives you full control over the process.
Moovly is another explainer video software that lets you add your own audio footage and pictures which can be later used to making your whiteboard animation. It´s a precise, easy to use editing tool which you should know.
BEST EXPLAINER VIDEO SOFTWARE BUYING GUIDE and FAQs
What Is Explainer Video
An explainer video is a short video that focuses on explaining an idea in a simple, engaging, and compelling way. All these by using concise and clear language.
It is both educational and informational, with a strong focus on attractive visuals that quickly grab the attention of the viewers.
Formulated as recently as 2007, explainer videos are a new and engaging way of communicating with your audience in a personal way. And, believe it or not, according to Animaker, 88% of online businesses already own one! So you’re reducing your potential impact if you happen to one of those that still don’t. (source: Spiel)
What Makes a Good Explainer Video?
A good explainer video should have these four things in common.
Short in length:These videos are typically between 1-2 minutes in length. It´s proven by customer research that this length is ideal to grab viewer´s attention.
A strong call to action: Explainer videos should clearly state what they want their intended audience to do after watching.
Focused on solving a problem:The best videos are focused on a specific problem, explaining products or services, or answering why they are the solution.
Quality: You should always focus on quality, both in production and content, to effectively communicate with customers or reflect your brand style.
What Type of Explainer Video Should You Use?
This is simply on you. You should know which style is best for your brand or have better interaction with your audience. However, most explainer videos fall into one of three major categories.
Animated Explainer Video – The most popular option and with good software also quick to make. Animated explainer videos are used because their visuals don´t need any extensive productions. The educational format of an explainer video, animated explainer videos are more visually interesting than other types of marketing videos.
Live-Action Explainer Video – These videos use objects and people to explain the service or product. However, this type of explainer video is harder to put together and requires more creativity to stand out.
Crowdfunding Explainer Video – These videos can be both animated or live-action. Often they are combinations of the two. Every crowdfunding explainer video tends to be longer than a short animated because, in nature, they need to include more information about the product or service and about how the company plans to spend the funds raised.
Awesome Explainer Video Examples
Dollar Shave Club
If you enjoyed this best explainer video software review, you’ll probably like our other lists as well. Here are some popular resources from Nechstar.
Disclosure: This post is brought to you by Nechstar team. We aim to highlight products and services you might find interesting, and if you buy them, sometimes we get a small share of the revenue from the sale from our commerce partners, including Amazon, JVZoo, Clickbank.